What Macros does Cedato support?

When you create a Demand item, you must change the URL and SubID macros. Optionally, you can set additional macros.

Note: Cedato uses square brackets. Curly brackets {} cannot be used.

These macros are supported:

MacroDescription
[URL]Full URL where the Supply is located
[DOMAIN]Domain where the Supply is located
[CONTAINER_WIDTH] or [WIDTH]Width of the Supply
[CONTAINER_HEIGHT] or [HEIGHT]Height of the Supply
[CACHE_BUSTER]Cache buster
[CB]Cache buster
[IP]User IP address
[UA]User agent 
[GDPR]
Indicates whether the GDPR consent by the user is needed. if yes will pass 1, otherwise will pass 0 
[GDPR_CONSENT]
Passes the IAS user consent for sharing data string
[US_PRIVACY] 
US Privacy/CCPA string, e.g. "1YNN"
[SCHAIN] 
Complete schain string as received by supply, e.g. "1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com
[SCHAIN_SID] 
First sid from the schain object received by supply, e.g. 1234 from "1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com" 
[VIDEO_ID]Content video/image ID
[VIDEO_DESCRIPTION]Content video/image description
[VIDEO_DURATION]Content video/image duration
[VIDEO_KEYWORDS]Content video/image keywords
[VIDEO_FILE_URL]Content video/image file URL
[VIDEO_TITLE]Content video/image title
[VIDEO_CATEGORY]Content video/image category according to IAB
[VIDEO_LENGTH]Content video/image length
[DNT]Do not track settings: 0 for no, 1 for yes
[AUTOPLAY]Ad was autoplayed: 0 for no, 1 for yes
[MUTED]Ad was played muted: 0 for no, 1 for yes
[CONN_TYPE]Connection type
[DEVICE_CARRIER]Device carrier
[DEVICEOS]Device OS
[DEVICEOSV]Device OS version
[DEVICEMAKE]Device make
[DEVICEMODEL]Device model
[DEVICEID]Device ID 
[SUPPLY_ID]
The ID of the Supply 
[DEMAND_ID] 
The ID of the Demand 
[APP_NAME]App name
[APP_VER]App version
[APP_BUNDLE]App bundle
[APP_STORE_URL]App store URL
[APP_IDFA]iOS advertising ID
[APP_AID]Android advertising ID
[APP_IDFV]
appidfv
[APP_ATTS]
appatts
[IFA] 
Advertising ID 
[IFA_HEX] 
HEX hashed Advertising ID 
[IFA_MD5] 
MD5 hashed Advertising ID 
[IFA_SHA1] 
SHA1 hashed Advertising ID 
[APP_IDFA_MD5]iOS advertising ID, replaced by Supply parameter 'appidfa' and MD5 hashed
[APP_AID_MD5]Android advertising ID, replaced by Supply parameter 'appaid' and MD5 hashed
[APP_IDFA_SHA1]iOS advertising ID, replaced by Supply parameter 'appidfa' and SHA1 hashed
[APP_AID_SHA1]Android advertising ID, replaced by Supply parameter 'appaid' and SHA1 hashed
[APP_STORE_ID]App store ID
[APP_CATEGORY]App category
[COUNTRY_ID]Country
[LOCATION]Location
[LOCATION_LONG]Location longitude
[LOCATION_LAT]Location latitude
[AD_POSITION]Position of the Ad on users screen replaced by Supply parameter 'adposition'
[PAGE_CATEGORY]Page category according to IAB replaced by Supply parameter 'pagecat'
[SITE_TITLE]The title of the site replaced by Supply parameter 'sitetitle'
[SITE_CATEGORY]Site category according to IAB replaced by Supply parameter 'sitecat'
[SUBID]Value replaced by Supply parameter 'sid'
[REFERRER_URL]Referrer URL (URL of the webpage that redirected the user to the page of the Supply)
[CUSTOM1]Custom macro replaced by Supply parameter 'c1'
[CUSTOM2]Custom macro replaced by Supply parameter 'c2'
[CUSTOM3]Custom macro replaced by Supply parameter 'c3'
[CUSTOM4]Custom macro replaced by Supply parameter 'c4'
[CUSTOM5]Custom macro replaced by Supply parameter 'c5'
[CUSTOM6]Custom macro replaced by Supply parameter 'c6'

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